Line cards are not something we see as often as we should in the business word. Some of us are used to having to ask companies about additional services instead of hearing about them. The retail industry pushes sales all the time. A line card is a way for contractors and other general service providers to make potential customers aware of the services they provide. Line cards are beneficial because they can bring in more business, provide a snapshot of your services, and they can boost your reputation.
Bringing In More Business
Line cards are the best way to be upfront about what services your company offers. If you haven’t handed over a copy of your line card by the time you provide a service to a client, you can still give them a copy as a current client. Your client will review your offered services during their own time, and if they see something else, they need, you might be the first person they call.
Provide A Snapshot Of Your Services
Line cards are the easiest way to tack on additional sales with your initial service. It can be difficult to fight for your sale, get a contract, and then try to push for more. Line cards are the subtlest way to let a client know that you could provide more for them. The chances are extremely high that they will read your card, especially if you are a polite salesperson. As an added bonus, they might consider adding on to the services on their own if you offer any discounts. If your company offers bundles, or any lifetime specials or warranties, you might want to place that information on your line card. If you are not sure how to create your line card, you should look up a line card template.
Boosting Your Reputation
It is extremely important to provide the best service every time you service a client. They will remember you by your last success or failure, and that will determine whether they call you back to do more work or not. You also will potentially get more clients if your last client refers you to a buddy. If they have a line card from your company it will be easier to refer you based on your list of services. There is a big chance that their friend needs a different type of service that you offer. Unfortunately, the same thing goes for a bad service. Even if your last client considers you for a referral, once they remember the poor service, they might warn their friend against using your services.
We are all in business for profit. Maximize your profits by broadcasting your services to clients. You will feel better about your company being able to do more to serve clients, and you will be personally adding to your company’s marketing efforts and bottom line. Line cards are great because they bring in more business, provide a snapshot of your services and they boost your reputation.
